Ridge Marketing Blog

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The Barn of Brands

Repurposing Content Doesn’t Mean Copy and Paste

Laura Lentchitsky

By Laura Lentchitsky on March 6, 2020

Repurposing content makes a lot of sense. As content marketers, we spend valuable time researching topics and interviewing thought leaders to create a major asset. So why not repurpose some of your findings and materials to create new pieces?

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Seeing is Believing: Skeuomorphism in the Digital Space

Rose Arenas

By Rose Arenas on January 20, 2020

In ancient Greek architecture, small, rectangular blocks resembling “teeth” called dentils were placed beneath the soffit under the roof. Structurally they served no purpose outside of being decorative – so why were they there? It’s speculated that because temples in Greece were originally made of wood that these new buildings made of marble concerned and confused the public. To help people transition to marble structures and to feel safer, these dentils were meant to emulate the ends of wooden rafters so that people would see something in the buildings that looked and felt familiar to what they were used to.

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Four Tips to Maximize Your Marketing Videos

Rob Quincy

By Rob Quincy on November 18, 2019

I’ve always said that a 60-second marketing video engages hearts and minds far more effectively than 60 paragraphs of copy. Industry publication Marketing Land reported that LinkedIn users are over 20x more likely to share video content within the platform than an article. And Hubspot tells us that 54% of consumers want to see more video content from the brands they support.

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MEET BERT: Google’s New Algorithm Change

Eric Murtha

By Eric Murtha on November 8, 2019

Just before Halloween, Google rolled out one of the biggest algorithm changes in recent history, and it has SEO professionals scrambling to unmask its impact. It’s expected to affect 10% of all search activity on the world’s search engine powerhouse. Google cited the change as “representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search.”

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3 Web Design Tips for Beginners

Rose Arenas

By Rose Arenas on July 25, 2019

Experienced graphic designers often have years of training and experience under their belts. They understand what makes good design and so it’s easy for them to see when something’s going sour during the design process. Whether it’s using too many font types or colors that don’t mix well, there’s a lot that can go wrong.

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About Ridge Marketing

Ridge Marketing is an agency that specializes in crafting creative digital assets and using websites, search, advertising and email to ensure that the right prospects interact with your brand and become loyal customers.

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